There’s A Reason Why Electric Scooters Continue to Control the Scooter Market
You’ve more than likely seen them zipping around your neighborhood, or up and down city streets over the last 2 to 3 years; sometimes unsure as to what they even are. Maybe your neighbor has one, or you've seen your co-worker ride one to and from work, or just maybe you've seen them in your local stores. I am talking about E-bikes, also known as electric scooters. These cross-breeds between a bike and a motorcycle are powered by an electric engine. The higher-end scooters generally average a maximum speed of 60 mph. These electric scooters have been prevalent in many parts of Europe for almost a decade, and are just beginning to enter the American market. Though relatively new to us, they have succeeded in taking the market by storm, with demands far exceeding the manufacturers' original expectations. Many have asked why this is; the simple answer is economics and marketing.
Whether or not you own a vehicle today, you are undoubtedly aware of how ridiculous gas prices have been recently - it seems as though every time you turn around they've gone up again. I remember a time, not so long ago, that you could practically fill the tank of a mid-size car for about $20. Nowadays $20 is lucky to get you a quarter of a tank. This is one of the main reasons why electric scooters continue to dominate their own market. Imagine unplugging your scooter in the morning, putting the charger in the compartment under the seat, and zipping off to work. All the while relishing in the fact that you don't have to worry about filling up the tank with gas, and enjoying the little to non-existent engine noise.
The other reason these have been prevalent in the market today is simply because of marketing. Word of mouth marketing has been the single biggest marketing technique for these electric scooters. Most people who buy one have done so because someone they know has one and has strongly recommended it. This is because it is a product that really works. It has gone from a simple fad to a way of life for many people. Although they won’t replace the family vehicle or the need for a vehicle completely, until gas prices drop, I don’t see a decline in their sales anywhere in the near future.
Check out this low cost electric scooter here and save!
Comments
Tell me what you're thinking...
and oh, if you want a pic to show with your comment, go get a gravatar!
Our Sponsors